This week, Yelp will be rolling out the option for users to add video to your golf business reviews. Currently, customers can add a written review, rank with stars, or submit photos of their experience with your business. Now, they can add video up to 12 seconds in length of the good, the bad, and the ugly. (We’re hoping it’s mostly good).
Potential videos can range from interactions with your staff, service, scenery, products, or customers interacting with your golf product or service to who knows what. (People are pretty creative these days…) It will provide current and prospective customers with a unique and engaging way to learn more about your golf business.
While you won’t be able to remove video from your page (just like bad reviews) you can help shape that experience by taking ownership of your listing on Yelp. Maintain current information—update contact info, add photos or upload your own videos. Also, as a page “owner”, you will have access to data on your page, including users, actions, and clicks. We will stress again—do not create your own “reviews.” Your customers want authentic reviews from real users—and they can tell the difference. Leverage the positive reviews you receive on Yelp OUTSIDE of the review site as well. Post these on your website, use them in marketing, show the real voices of those who are your real customers. Respond to reviews—both good and bad. Thank your customers for their positive feedback, and provide an opportunity to rectify the negative experiences.
Your presence on channels like Yelp matters. According to data from Nielsen, 44% of Yelp users visit a local business after viewing their Yelp page, and 41% make a purchase. Golf courses, in particular, can benefit from local reviews. Since the review site is based on geographical search, potential customers in your specific area will find your golf course first (or at least in the top 5). Yelp also ties into search engine results (like Google, Yahoo, Maps, etc.), boosting your organic ranking significantly.
Provide your golf customers with the best possible experience with clear information, great customer service, and a killer product. It’s the perfect formula for repeat customers. And the makings of a really great customer video.
This week, Yelp will be rolling out the option for users to add video to your golf business reviews. Currently, customer...