According to current YouTube stats, more than 100 hours of video are uploaded to YouTube every minute, and over 6 billion hours of video are watched each month on YouTube.
So, how do you get your videos to stand out from the crowd?
Before we delve into how to go about optimizing your YouTube videos, first, let’s make sure you’ve developed the right YouTube channel for your product/brand.
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To develop your channel, you must first have a Google account. This will automatically link to your Google+ account, so consider using a consistent email account for your social media efforts. YouTube gives you the option of developing a personal channel or a channel for your business. Perhaps you’ve already created a personal channel for yourself. This is not where your business videos should “live.” (But, be sure to share them on your own channel once they’re posted on your product/brand channel!)
Then, fill out basic information about your business, and upload an image and cover art that conveys your brand. Also, you’ll have an opportunity to add additional information about your business in the “about” tab, and add links back to your website or other social media channels. Now, you’re ready to start uploading your videos. Here are a few simple optimization strategies for increasing your viewership.
Content is Key
As with any good story, the more engaging, interesting and useful the content is, the more people are likely to listen (or watch, in this case) and SHARE it with others. Make sure your videos serve a purpose for your audience, whether it’s to increase awareness of a new product launch, provide a demonstration, or to simply entertain. I should add, how you drive them to your videos is just as important as the content of your videos—and it’s trackable. YouTube has an analytics feature that allows you to see where traffic is coming from, views, and how long people are watching and when, in addition to other useful data.
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Call to Action
Make it clear to your viewers what you want them to do next—visit your website, call, make a purchase, etc.
Once you start adding videos to your channel queue, organize them into playlists. This allows you to categorize your videos on your channel for a cleaner approach and to help guide your viewer through the experience. Also, at the end of each video, YouTube will automatically play the next video in the playlist, which increases engagement and time spent on your channel.
Just like your website, tags and titles within your videos optimize your results in search engines. This is particularly important on YouTube, as it is unable to understand video content outside of keywords. Less is more—keep tags focused and relevant to the content and your brand.
…is not just for the hearing impaired. Including a transcript or closed captioning of your video content along with a video will rank higher in search indexes because you’re providing access to information in multiple formats.
Let’s be realistic. Not every video you post will be the next ridiculous shot of the year internet golf sensation. But, with these simple tips you can raise awareness of your brand to a local and global audience, improve search rankings, and increase traffic to your site.
According to current YouTube stats, more than 100 hours of video are uploaded to YouTube every minute, and over 6 billio...