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How To Sell Golf Products Online (Part 1)

The golf product market is one of the most competitive and cluttered markets within the golf industry. It is a market that exists because of the golfe...

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Sell More on Black Friday with These Tips

Check out these tips to help sell more during the holidays. Holidays are a great time to roll out special pricing and promotions. Here are a few quick...

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5 Keys to Revamping Your Website

Revamping and launching a website is always a massive undertaking. It takes precision, organization, long-term preparation and a tightly deadlined sch...

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Top 5 Ways to Make Sure Your Golf Business Stays Profitable During Fall

There's something about the fall that sends a chill through every golf business owner. The kids are back in school, Saturdays see more college footbal...

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Golf Business Guide: Pricing, Markup and Margins

Granted we’re not all economic experts, but the basic idea of pricing, markup and margins should be crystal clear to golf  business owners if they exp...

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Yelp! Your reviews are about to get more interactive

This week, Yelp will be rolling out the option for users to add video to your golf business reviews. Currently, customers can add a written review, ra...

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5 Reasons Why Your Golf Customers are Abandoning Their Shopping Cart…and what you can do about it—NOW.

1) The price: Let’s start with the very basic. Are you even making it to the shopping cart? We know your product is of great value, but is it competit...

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How a “Selfie” Can Boost Your Brand Image

Here’s a marketing (and psychological) concept for you—people like to look at people. Those “selfies” (close up face shots most often taken of oneself...

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How To Sell Golf Products Online (Part 1)

Selling Golf Products Online

The golf product market is one of the most competitive and cluttered markets within the golf industry. It is a market that exists because of the golfers insatiable desire to perfect their game. It is this pursuit that present great opportunity for golf training aids and equipment products.

If you are looking to build a business selling golf products you must understand 2 axioms.

  1. Simplicity, Results or Recommendations Sell Your Product: One thing that holds true for successful for golf training aid and equipment products is that they deliver a simple solution that can easily be communicated to the golfer. Now, for the training aids that are a bit more involved, thorough, statistical results and professional recommendation can support the sell through online. If your training aid is not a simple science than you must show the science to support how your product can benefit a golfer.

  2. New Golf Products  Are Meant for E-commerce:  It is extremely tough to get your one off training aid or custom putter on the retail shelves and it’s not  for lack of trying.  Because the golf product  market is so dynamic and most often one off golf products are developed by  small or start up businesses, retailers are less likely to take a gamble on these concept products.  The one proven way to get your golf product to sell through brick and mortar locations is to establish solid online sales. Showing an online sales track record and a high consumer demand is the best leverage you have when negotiating with retailers so focus on e-commerce first.

Open The Best Possible Golf Shop

You can have the most amazing and most effective golf product on the market but show me a DIY website, poor graphics, inferior product images, a cumbersome shopping experience and I will show you a business that is destine for mediocrity at best. Your online image is your sales representative to the golfer.

Imagine your website as a sales person; is it pleasing to the eyes, informative, easy to understand, capable of engaging, does it represent your product in the way that provides you the best opportunity to sell? Even if you answer yes to all the above – you owe it to yourself to have your website reviewed by a professional.  Let me be completely clear – asking your friends and relatives for their feedback is not going to help you.

With Golf Pulp we employ a 25 point checklist to ensure an e-commerce website is built to be the Best Possible Shop. Of course you will want to test and adjust along the way but make sure you are putting your best possible sales representative out to attract, inform and close sales.

Here are just a few key elements from our 25 point checklist:

  • Key Benefits - Are key benefits designed to stand out and do they address the problem your product solves?

  • Compelling Content - Is your website content written in a way that engages the golfer, is it convincing sales copy?

  • Simple Checkout - Is your BUY NOW process easy to navigate, how many steps does it take and can those steps be reduced?

  • Lead Generation Forms - What if a website user leaves the site without purchase? Is there a way to move traffic into a lead funnel?

  • Cart Abandonment - Does your website track cart abandonment or incomplete orders? Do you have a system in place to convert/complete incomplete orders?

  • Product  Photography - Is your website using professional quality photography  containing isolated product shots as well as live imagery with your  product in use?

Getting The Most From Your Online Shop

So how do you know you have the Best Possible Shop? I would always encourage you to consult a professional marketer with experience marketing golf products.  A website developer is going to take a design eye to your website while a marketer will be judging your site on it’s ability to convert traffic. My team frequently evaluates websites and provides a detail critique based on a websites ability to convert traffic – there is simply no other criterion that means more.

If you are using a shopping cart platform like WP WooCommerce, Shopify, OpenCart, Big Commerce…. you will want to closely monitor the conversion ratio based on your marketing events and month over month.  A strong e-commerce website will provide 5%-7% conversion on total traffic but we have created sites that yield upwards of 12%.  If your website is producing less than 3% conversion than it’s time to speak with a marketing professional that understands how to sell golf products online.

If you are running a website that lacks built in conversion reporting you must rely on Google Analytics Goals which can be established to track website traffic to a shopping cart page.  Even if you are running on a shopping cart platform I would highly suggest that you establish GOALS through Google Analytics. With this tool you will be able to get a detailed view of not only the conversion ratio but the traffic paths and content that is leading to higher conversion.  Need more information on how to set this up? Email info@golfpulpmedia.com

Building a better shop is a work in progress – always strive to increase the conversion ratio.

Could your website be a better shop?

Get a Golf Product Marketing Evaluation Now :  Call 888.344.9915 or email info@golfpulpmedia.com

 

The golf product market is one of the most competitive and cluttered markets within the golf industry. It is a market th...

Read More »

Sell More on Black Friday with These Tips

Golf Black Friday

Check out these tips to help sell more during the holidays.

Holidays are a great time to roll out special pricing and promotions. Here are a few quick tips to get your Black Friday Marketing Promotion lined up just in time for Holiday Shopping.

Create an Enticing Offer

Your offer is going to be focused on sales. Most common are % discounts but you can try a BOGO (buy one, get one) or FREE add on product to encourage sales. If you want to track the success of your campaign you can use a promo code or make a site wide discount for the duration of your promotion.

Get a FREE Black Friday Email Design Here.

BF_FreeEmailDesign

 

 

Give Advance Notice

Get to work TODAY! It’s easy to establish a promo code and easy to start building a buzz. Create some initial buzz by sharing the promotion on Facebook. Creating an early bird effect by promoting it through your subscriber database can also push early Holiday sales. Gone are the days of saving the special deals for just one day. Top retailers are now extending Black Friday pricing for weeks or even a full month around the holiday shopping season.

Create an Email

A perfectly timed email to your members will reach them a few days before the Holiday and will catch them at their place of business; where most emails are opened. Be sure to send early in the week, we recommend an early Tuesday delivery. If you can increase the reach of your email, you will have a better chance for increased Holiday sales. See how we can help.

Schedule Several Social Media Posts for the Holiday

Social Media sites like Facebook & Twitter get a lot of activity on Holidays simply because more people are sharing their day. Of course you want to have your fun time too but your promotion should be part of the social media chatter so take advantage of Scheduled Posts within Facebook to make sure your promotion pops up 2-3 times on Black Friday and Cyber Monday.

Boost Your Post on Facebook

Select a solid promotional post that directs golfers to your Black Friday and Cyber Monday deals and use the BOOST POST feature on Facebook. You can extend the reach of your campaign starting at $20 (more for bigger audiences). Keep in mind that these boosted posts work well if you have:  a) a well-established following b) your content is creatively positioned – so put some marketing creativity into your offer post. We recommend using an image that catches attention and highlights your offer.

Follow Up with an Extended Offer

Extending a promotion often results in additional sales. Kick off Tuesday (Tuesday after Cyber Monday)  with the news of the extended promotion and drive your fans and followers back to your promotion.

Need help reaching more golfers this Holiday Season - Check Out Our Golf Marketing Campaigns.

Golf Email Marketing Holiday

 

Check out these tips to help sell more during the holidays. Holidays are a great time to roll out special pricing and pr...

Read More »

5 Keys to Revamping Your Website

Golf Website Design

Revamping and launching a website is always a massive undertaking. It takes precision, organization, long-term preparation and a tightly deadlined schedule. Many things can go wrong with just the slightest tweak, so every change needs to be carefully documented and implemented. These are our Top 5 tips for revamping your golf website and not having the process stagnate:

  1. Be clear on your site’s goals – By this we mean you should know very clearly what your site is meant to do – drive traffic to a specific product, be a landing spot from other sources on the web, funnel customers to an online store, etc. The more clear you are with the site’s goals, the easier it will be to build your custom site.

  1. Have content created and ready – This will infinitely expedite your site build since content won’t need to be created on the fly, it can simply be plugged into your new site. Everything from landing pages, blogs, press releases and newsletters will fill in your site’s content and be a launching point for future work. Included in that should be a plethora of images and video. Text-heavy websites went the way of the dinosaur!

  1. Social, social, social – This can’t be stressed enough as it’s one of, if not the most, important features and functions of your site. Social media, all of it, needs to be integrated into your site – facebook, twitter, instagram, youtube, pintrest and tumblr to name a few. Your social media pages are the way you interact with customers but more importantly, potential customers. This is your digital handshake to the world.

  1. Testimonials – This is where you get to flex your muscles a bit and show off your product or service. This should be created well in advance so they can be seamlessly dropped into your site and should be continually created throughout the process. It’s automatic content (text, photo and video) and is absolutely required unless your product is already very well known.

  1. Communication – As cliche as it might sound, the more you communicate your each and every wish with us, the closer we can get to creating your dream site. There are many factors that go into your site and we need to know exactly what’s being built. Things such as:

    1. Design

    2. Color scheme

    3. Layout

    4. Imagery

    5. Wording

    6. Functionality

    7. Site navigation

 

Following these guidelines when undertaking this massive project will help the process move more smoothly and will give you a big picture outline to follow. It’s very easy to get caught up in the minutia, but try to stay focused on the big prize.

If you’re about to revamp your golf website or would like some advice on optimizing your website, give us a call at (888) 344-9915, email us at info@golfpulpmedia.com

See Recent Web Designs From Golf Pulp: http://bit.ly/GolfWebDev

Revamping and launching a website is always a massive undertaking. It takes precision, organization, long-term preparati...

Read More »