5 Keys to Revamping Your Website

Revamping and launching a website is always a massive undertaking. It takes precision, organization, long-term preparation and a tightly deadlined sch...

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Top 5 Ways to Make Sure Your Golf Business Stays Profitable During Fall

There's something about the fall that sends a chill through every golf business owner. The kids are back in school, Saturdays see more college footbal...

Read More »

Golf Business Guide: Pricing, Markup and Margins

Granted we’re not all economic experts, but the basic idea of pricing, markup and margins should be crystal clear to golf  business owners if they exp...

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Yelp! Your reviews are about to get more interactive

This week, Yelp will be rolling out the option for users to add video to your golf business reviews. Currently, customers can add a written review, ra...

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5 Reasons Why Your Golf Customers are Abandoning Their Shopping Cart…and what you can do about it—NOW.

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How a “Selfie” Can Boost Your Brand Image

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12 Tips to Improve Your Email Open Rate

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5 Keys to Revamping Your Website

Golf Website Design

Revamping and launching a website is always a massive undertaking. It takes precision, organization, long-term preparation and a tightly deadlined schedule. Many things can go wrong with just the slightest tweak, so every change needs to be carefully documented and implemented. These are our Top 5 tips for revamping your golf website and not having the process stagnate:

  1. Be clear on your site’s goals – By this we mean you should know very clearly what your site is meant to do – drive traffic to a specific product, be a landing spot from other sources on the web, funnel customers to an online store, etc. The more clear you are with the site’s goals, the easier it will be to build your custom site.

  1. Have content created and ready – This will infinitely expedite your site build since content won’t need to be created on the fly, it can simply be plugged into your new site. Everything from landing pages, blogs, press releases and newsletters will fill in your site’s content and be a launching point for future work. Included in that should be a plethora of images and video. Text-heavy websites went the way of the dinosaur!

  1. Social, social, social – This can’t be stressed enough as it’s one of, if not the most, important features and functions of your site. Social media, all of it, needs to be integrated into your site – facebook, twitter, instagram, youtube, pintrest and tumblr to name a few. Your social media pages are the way you interact with customers but more importantly, potential customers. This is your digital handshake to the world.

  1. Testimonials – This is where you get to flex your muscles a bit and show off your product or service. This should be created well in advance so they can be seamlessly dropped into your site and should be continually created throughout the process. It’s automatic content (text, photo and video) and is absolutely required unless your product is already very well known.

  1. Communication – As cliche as it might sound, the more you communicate your each and every wish with us, the closer we can get to creating your dream site. There are many factors that go into your site and we need to know exactly what’s being built. Things such as:

    1. Design

    2. Color scheme

    3. Layout

    4. Imagery

    5. Wording

    6. Functionality

    7. Site navigation

 

Following these guidelines when undertaking this massive project will help the process move more smoothly and will give you a big picture outline to follow. It’s very easy to get caught up in the minutia, but try to stay focused on the big prize.

If you’re about to revamp your golf website or would like some advice on optimizing your website, give us a call at (888) 344-9915, email us at info@golfpulpmedia.com

See Recent Web Designs From Golf Pulp: http://bit.ly/GolfWebDev

Revamping and launching a website is always a massive undertaking. It takes precision, organization, long-term preparati...

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Top 5 Ways to Make Sure Your Golf Business Stays Profitable During Fall

Golf Holiday Marketing

There’s something about the fall that sends a chill through every golf business owner. The kids are back in school, Saturdays see more college football than tee boxes – fall is coming. Is your business is saving up for one last hoorah come Ryder Cup time? Many golf business owners view the fall as the end of their sales season and are all too willing to coast to Black Friday. That’s more than 2 months away and there is still a lot of time grow your business.

While cold weather plagues most of the United States starting in late October, there is still a ton of business out there. Our firm sees it year after year – golfers are out, even in the fall months, buying products and trying to improve their game.

Top 5 Ways to Make Sure Your Golf Business Stays Profitable During Fall

1. Website & Landing Page Revamps:

There is no time like early fall to get your website revamped or landing pages dialed in for holiday season traffic. Start by taking a look at your website analytics, get your colleagues involved and find ways you can can improve your website conversion practice.

  • Look at ways to improve site for converting leads

  • Add customer testimonials to improve credibility

  • Add video to demonstrate how your product works

  • Create landing pages that are specific to a single product or address a particular issue/problem/solution

 

2. Tournament & Holiday Marketing Campaigns:

Capitalize on those early bird shoppers and reward them for their proactivity. Highlight special deals and incentives that will let you sell up until mid-November when holiday shopping really kicks in and gets going.

  • Push end of season deals

  • Use Holidays & Events as a way to create timely specials - Ryder Cup, Halloween, Black Friday, Cyber Monday and the big whopper, Christmas

  • Create/craft special products and donate part of your proceeds to great, charitable causes such as Breast Cancer Awareness (Oct.)

 

3. Use Weather To Your Advantage

Just because it’s snowy outside your window, doesn’t mean there aren’t millions of people playing golf that very moment. Take a look around…

  • Focus sales efforts in sunbelt/sunshine states

  • Tap into international marketing – Australia and other Southern Hemisphere territories

  • Focus on in-home product use (if possible)

  • Run a sale for frozen states – buy now and be ready for summer

4. Stay Current & Stay Social

Blogs and social media are an excellent way to stay on your customer’s minds without having anything going on with the Tour. Share what’s going on with you, your partners, industry trends and anything else that might be newsworthy.

  • Dont abandon your followers/customers

  • Build customer reviews and testimonials

  • Build industry product reviews

  • Stay top of mind with consumers

  • Run contests and giveaways

  • Fire out email newsletters

  • Reach out to media for story placement and coverage

 

5. Build The Library

This is your chance to get out in front with the “homework” aspect of the business so that you don’t have to do it while the golf season is in full swing. Bust out that camera!

  • Create unique, original demo videos

  • Ditch those old, fuzzy videos and re-shoot in HD

  • Build up your high-res imagery libraries

  • Schedule new product shoots – get creative

The idea here is to get out in front of the slowest quarter of the year. Don’t just wake up October 1 and realize business is slowing. If anything this is when you as a company need to be the most active with your customer base. Don’t drop off their radar!

In 2012 there were 500 million rounds of golf played in this country alone – and they certainly weren’t only in the months of March – September. Don’t forget or neglect everybody else out there that’s golfing this fall. For some, like those in temperate climates, it’s the best time to golf because it isn’t as busy and the weather isn’t in the triple digits. Follow the guide above to ensure your profits will keep climbing this fall.

Want to discuss more ways to stay profitable in fall? Give us a call 888.344.9915

There's something about the fall that sends a chill through every golf business owner. The kids are back in school, Satu...

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Golf Business Guide: Pricing, Markup and Margins

Golf Product Wholesale Pricing

Granted we’re not all economic experts, but the basic idea of pricing, markup and margins should be crystal clear to golf  business owners if they expect to be profitable. The basic principle of selling a product and making a profit is based on this idea. We’re going to give you the most simple way to look at it with examples along the way.

First off, let’s define some terms:

  • Markup is based on the cost one purchases a product for

  • Margin is based on the sales price one sells the product for

The following equations are applied when calculating price, markup and margin:

  • Markup = (Sale price – The cost you buy at)

  • Sale price = The cost you buy at + Markup

  • Margin (%) = (Sale price – The cost you buy at) / sale price

  • Markup (%) = (Sale price – The cost you buy at) / The cost you buy at

That sounds complicated, but don’t worry, here are some examples:

EXAMPLE 1

Assume you manufacture a certain product and you’ll be selling to a wholesaler that will distribute the product for you. Say your product cost is $20 and you want to sell your product to the wholesaler for $35. Therefore:

  • Your cost = $20

  • Markup = $15

  • Wholesale Cost = cost + markup = $35

    • Markup (%) = (Your markup / Your cost) = $15 / $20 = 75%

    • Margin (%) = (Your markup / Wholesale cost) = $15 / $35 = 42.8%

Wholesale Pricing – If your wholesaler requires a 25% margin to move your product:

  • Wholesale Cost = $35

  • Wholesale Margin (%) = 25%

  • Price Wholesale Gets = Retail Cost = Wholesale Cost / (100% – Wholesale Margin (%)) = $35 / (100% – 25%) = $46.66

    • Wholesale Markup = Price Wholesale Gets – Wholesale Cost = $46.66 – $35 = $11.66

    • Wholesale Markup (%) = Wholesale Markup / Wholesale Cost = $11.66 / $35 = 33.3%

Retail Pricing – If your wholesaler is selling to a retailer at an assumed 50% markup:

  • Retail Cost = $46.66

  • Retail Markup (%) = 50%

  • Retail Markup = Retail Cost * Retail Markup (%) = $46.66 * 50% = $23.33

  • Retail Price = Retail Cost + Retail Markup = $46.66 + $23.33 = $69.99

So we can now determine the Retail Margin.

  • Retail Margin (%) = Retail Markup / Retail Price = $23.33 / $69.99 = 33.3%

To summarize, the product that you developed for $20, after your markup, wholesale markup and retail markup is now selling at hardware stores for $69.99.

EXAMPLE 2

Working backwards, you have your same product as in example 1 and you know that your competitions product retails for $60. You know yours is better, but will not be able to sell for $69.99. You are pretty sure that your product will sell for $64.

We’ll assume the same as in example 1:

Retail Margin (%) = 33.3%

Wholesale Margin (%) = 25%

Retail Pricing – If the suggested retail price of the item is $64, then:

  • Retail Markup = Retail Price * Retail Margin (%) = $64 * 33.3% = $21.31

  • Retail Cost = Wholesale Price = Retail Price – Retail Markup = $64 – $21.31 = $42.69

Wholesale Pricing

  • Wholesale Price = $35

  • Wholesale Markup = Wholesale Price * Wholesale Margin (%) = $35 * 25% = $8.75

  • Wholesale Cost = Your Price = Wholesale Price – Wholesale markup = $35 – $8.75 = $26.25

Your Pricing

In this scenario, it costs you $20 to produce your widget and you are only able to sell it to wholesale for $26.25

  • Your Margin (%) = Your Markup / Your Price = $8.75 / $26.25 = 33.3%

This basically shows that you can make a smart business decision either going from your own markup % or by a margin at which a wholesaler or retailer needs to sell your product.  If you are still needing some assistance on how to approach the retail market with your product, you can reach out to one of our golf retail marketing specialists at 888.344.9915 or drop us an email at info@golfpulpmedia.com

 

Granted we’re not all economic experts, but the basic idea of pricing, markup and margins should be crystal clear to gol...

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