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Product Reviews: Why You Need’em & How to Get’em

We can help you craft some of the best golf marketing messages and provide proven methods to deliver them, but if your product and brand doesn’t live...

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In 2015, Technology Gets a Life! (Or at least a personality)

We are golf balls deep into 2015, but let’s stop for a minute and take a look at some of the trends in online golf marketing that will be dominating t...

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Marketing Ideas for MASTERS Week

Things are starting to look greener… That can only mean one thing—it’s time for the Masters Tournament. See how you can leverage its 80 year-old tradi...

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Image Is Everything

So, you’ve got this really great product that will revolutionize the golf industry. Or, perhaps you’re home to an amazing golf course with a killer ba...

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Top 3 Ways to DRIVE Online Traffic & Sales for Your Golf Product

Once you have identified your target audience and have created a compelling story to sell them on your concept, you need to drive your audience to you...

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You’re Not Selling a Product, You’re Selling Your Story…

If you approached me to help you sell a golf swing app the first piece of advice I would give you is that 'you need to become a Golf Swing Guru.'  Now...

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How To Sell Golf Products Online (Part 1)

The golf product market is one of the most competitive and cluttered markets within the golf industry. It is a market that exists because of the golfe...

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Sell More on Black Friday with These Tips

Check out these tips to help sell more during the holidays. Holidays are a great time to roll out special pricing and promotions. Here are a few quick...

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Product Reviews: Why You Need’em & How to Get’em

Golf Product Reviews

We can help you craft some of the best golf marketing messages and provide proven methods to deliver them, but if your product and brand doesn’t live up to the “hype,” your golf customers are going to talk. In fact, 90 percent of customers say online reviews affected their buying decisions, so if they’re listening to each other, YOU need to be listening.

Solicit product reviews from your golf customers and prospective customers and craft your golf marketing messaging around what THEY believe about you based on their experiences—and not the other way around. Granted, you can shape that perspective by meeting the promises and expectations you set forth.

First, let’s talk about audiences.

  • Customers. They are aware of your company and have used your golf product. They have formed an opinion based on experience.
  • Prospective customers. They have not used your golf product, and may or may not be aware of your company. They may or may not yet have formed an opinion based on word-of-mouth.
  • Golf bloggers. These are either customers or prospective customers who can be solicited for paid or non-paid product use in return for golf product review.
  • Product review sites. These are either customers or prospective customers who can be solicited for paid or non-paid product use in return for golf product review.
  • Subject matter experts—PGA professionals, Tour pros, etc. These are either customers or prospective customers who can be solicited for paid or non-paid product use in return for golf product review.

It’s all about transparency. Add product reviews:

  • To your website. Provide opportunities for customers to easily complete their review at the click of a button on your site or in a follow up email. Other golf customers can comment on each other’s reviews, as can you, the golf company—which is a benefit in both positive and negative reviews (see previous blog on managing your rep online here: http://www.golfpulpmedia.com/blog/golf-product-sucks/) Prospective customers will be able to view reviews and make purchasing decisions accordingly. Reviews from recognized golf bloggers, product review sites or subject matter experts should also be added to your site to provide credibility.
  • In your online store. Show me what people think of your products as I’m looking at them during the shopping process. As a customer, I’ve come this far. Let them sell me on the benefits as I make that final decision between golf product A or B.
  • On your mobile site. When considering relevant content for the mobile version of your site, consider product reviews at the top of the list. Along with your online store, of course.
  • In your marketing. Your customers are your best brand ambassadors. What they have to say is believable, fair, and compelling, because they aren’t selling something—you are. Let them sell your golf product for you through their stories and experiences. Reviews from recognized golf bloggers, product review sites or subject matter experts should also be added to your site to provide credibility.
  • In your social news feed. Product reviews are authentic and social, just like FB and Twitter were meant to be. Consider the option of adding images to your product reviews so you can post pics on your social channels as well. Reviews from recognized golf bloggers, product review sites or subject matter experts should also be added to your site to provide credibility.

Let’s get them talking! We can help connect you with the right audiences, and get your golf products speaking for themselves. Talk to us today about adding product reviews to your marketing mix.  Call 888.344.9915 pr email us at info@golfpulpmedia.com

 

 

 

We can help you craft some of the best golf marketing messages and provide proven methods to deliver them, but if your p...

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In 2015, Technology Gets a Life! (Or at least a personality)

Golf Marketing Trends 2015

We are golf balls deep into 2015, but let’s stop for a minute and take a look at some of the trends in online golf marketing that will be dominating this year.

First and foremost, content still reigns supreme. Whether it’s social, website, email, or online ad campaigning—content/messaging matters most.  But, this year, the global emphasis is moving more towards HOW you say it—not just the quality of WHAT you’re saying. We’re getting away from all the shiny bells and whistles of new technology (although here at Golf Pulp, we’re always on top of the latest and greatest for our clients) and moving back towards the very basics of business—the customer experience and relationship-building—by breathing some authenticity back into brands.

It’s all about understanding your customers, and finding yourself. Sure, you’re selling a golf product; we’re not at some hippie retreat. But save your spiel—your prospective customers don’t care how great YOU think your product is. They want to know how it will benefit them. While you could list a number of great benefits—reduce strokes, drive farther, improve grip, etc.—and that definitely helps, especially if these claims are backed by hard data, it also helps to refine and understand your audience. And your brand.

Understanding your audience

When we ask our golf clients, “So who is your target audience?” the answer we most often hear in return is, “Well, golfers (Duh!)” While this answer isn’t wrong, it’s certainly broad. This encompasses everyone from my six year-old daughter who plays with me on weekends, to the seasoned PGA pro at the private club down the street. Big difference, right?

Sure, you can drop an email to 80,000 random people and hope to get a response. It’s like throwing spaghetti at a wall and hoping some stick. Or, you can send to a refined list of 10,000 of the right people who are a right fit for your product, and get a better response—and sale. This applies to your social media marketing as well—you have the opportunity to target specific audiences to get the right message in front of the right people.

We really must drill deeper to refine your target audience before we even begin crafting your message—let’s identify which “golfers” we’re talking to, the kid, the pro, the senior, the hacker? This can be done by a number of criteria/demographics: age, gender, location, income level, education level, marital status, occupation, ethnic background; and psychographics: interests, behaviors, values, lifestyles.

So, the answer to the question next time won’t just be “golfers”, it’ll be, male, ages 24-32, earning $250K+, CA, WA, AZ, College graduates+, Married, Employed, White, interested in: golf, plays golf: at least 3 times a month.

Now, that’s a targeted golf customer!

 

Relevancy/Frequency

WHEN you talk to your customers is just as important as how you talk to them. Take the time to establish a marketing funnel to identify points of communication throughout the sales process and beyond. Often, we see clients shoot from the hip with their email efforts, and no follow-up or retargeting campaign in place or plan of response for customer retention. At this point, your targeted audience breaks down once again to the following groups to tailor our message accordingly or eliminate:

Email: Introduction to golf product

  • Those who opened
  • Those who clicked through but did not take action
  • Those who took action
  • Those who did not open
  • Bounces/Bad addresses

 

Personalization

Personalization in marketing is clearly not a new trend by any means, but it’s definitely something our golf clients are slow to incorporate into their efforts. According to a recent study from Experian, MailerMailer, and MailChimp, emails with personalization have “22.3 percent more opens than emails without personalization.” And, think about it. First name is a typical data field of information collected, however, “only 30 percent of brands actually use this information.”

 

Humanization

Your golf brand has a voice. If it doesn’t, find it. It starts by understanding your audience—the tone, edge, and style you’ll take with 60-70 year-old, amateur males will most definitely vary from a target audience of 16-18 year-old junior female golfers—and having a conversation. Talk WITH them, not at them. Social media channels afford numerous opportunities to engage with your customers and just listen to what they have to say—and not just about your golf product. We see so many clients who just want to push out and pimp product information, and believe us, that’s a great way to lose follower interest quick. Talk about topics relevant to your golf product, news going on in the golf world, ask questions. Respond. Be human. But…at the same time, keep your personal page and views separate from your business page.

 

Ready to get personal with your marketing efforts? We’re here to help. We can help you develop a plan and create targeted communication efforts the drive results. 888.344.9915

 

We are golf balls deep into 2015, but let’s stop for a minute and take a look at some of the trends in online golf marke...

Read More »

Marketing Ideas for MASTERS Week

Masters Marketing Ideas

Things are starting to look greener…

That can only mean one thing—it’s time for the Masters Tournament. See how you can leverage its 80 year-old tradition, heritage, and iconic status of Augusta and the tourney’s past champions to boost your marketing “green”.

Start planning your marketing strategies now!

Email Marketing

The one thing that makes the Masters so intriguing is the experience. The exclusivity and prestige of Augusta. Amen Corner. The players of past and present. “The (Double Eagle) shot heard round the world.” Even the pimento cheese.

Make your email marketing as memorable. A targeted Masters Email campaign series is timely, topical, and involves your golf company in the conversation. Consider Flash sales featuring daily or weekly email blasts with Masters-related offers—special discount when “Masters” is entered at checkout, enticing customers to act immediately to receive the deal. Email campaigns are a great opportunity to drive customers to your social media channels as well for daily details and product information.

Masters Email Marketing

We can help you build targeted golf email marketing campaigns that integrate special events like the Masters and provide benefit and incentive for golfers to engage. We creatively weave your sales messaging within to generate more informed traffic to your website and drive sales.

Social Media

During the Masters Tournament, social media provides an opportunity to engage with your followers through interactive posts and trending topics. Content could include:

  • #hashtag-specific days of the week–#MCM (Man Crush Monday) could highlight your favorite player, #TT (Transformation Tuesday) could focus on the evolution of the course/the game/a player/your product over the years, #WCW (Woman Crush Wednesday) could focus on women related to the Tournament, #TBT (Throwback Thursday) could focus on an old school image from the Masters, #FBF (Flashback Friday) share an image of past champions and have followers vote on their favorite, and finally, #SS (Selfie Sunday), wrapping up the week asking followers to submit selfies of themselves rocking their own green (jackets, t-shirts, sweaters, you name it).
  • Contests—Predict the lowest score on the leaderboard for the following day.
  • Polls—Find out who your followers are cheering for, their favorite hole, their thoughts on play throughout the years.
  • Facts—Utilize the rich history or the Masters to share interesting facts and details.
  • Trivia– The first Masters victory by an international player came in 1961. Who was the winner? (Gary Player)
  • Trending Masters news, as it happens, or daily recaps
  • Masters-related specials/discounts

Need help crafting social media content for Masters Week (or any day of the week for that matter?) Talk to us about your golf product marketing initiatives and see how Golf Pulp can help.

Things are starting to look greener… That can only mean one thing—it’s time for the Masters Tournament. See how you can ...

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