buy proscar online

Building a Successful Father’s Day Campaign

Building a Successful Father’s Day Campaign Father’s Day is coming up (June 21, 2015), and it’s the perfect time to put together a marketing campaign...

Read More »

Social and Email—an unbeatable twosome.

A number of our golf business clients struggle with leveraging both their email marketing and social media efforts for maximum return on investment. A...

Read More »

‘Mobilegeddon’ could be Bad News for your Golf Website

DAH-DUH-DUMMMM! Run, hide! Take cover! Today, April 21, is the beginning of “Mobile-geddon” the potential apocalyptic end for millions of websites thr...

Read More »

Top 7 Website Design Trends of 2015

As we move through 2015, it’s clear that the trend in web design is moving towards “bigger is better.” Bigger images, bigger fonts, headlines, videos,...

Read More »

Product Reviews: Why You Need’em & How to Get’em

We can help you craft some of the best golf marketing messages and provide proven methods to deliver them, but if your product and brand doesn’t live...

Read More »

In 2015, Technology Gets a Life! (Or at least a personality)

We are golf balls deep into 2015, but let’s stop for a minute and take a look at some of the trends in online golf marketing that will be dominating t...

Read More »

Marketing Ideas for MASTERS Week

Things are starting to look greener… That can only mean one thing—it’s time for the Masters Tournament. See how you can leverage its 80 year-old tradi...

Read More »

Image Is Everything

So, you’ve got this really great product that will revolutionize the golf industry. Or, perhaps you’re home to an amazing golf course with a killer ba...

Read More »

Building a Successful Father’s Day Campaign

fathersday(1)

Building a Successful Father’s Day Campaign

Father’s Day is coming up (June 21, 2015), and it’s the perfect time to put together a marketing campaign geared towards dads. And golfers. Golfer dads?

Sure, you’re probably thinking, I can talk to “golfers” who are probably “dads”, but you’re missing the bigger picture. Let’s look at different SPECIFIC audiences you can craft your message towards by building targeted individual campaigns to widen your reach for higher return on investment.

See how the message can change? Try different email campaigns or social media posts targeting these different audiences:

  • Dads: Do something special for YOURSELF Father’s Day. Please. Your golf game will thank you.
  • Sons/daughters: That coupon book for “free hugs” better come with Golf Product XX {INSERT YOUR PRODUCT HERE!}.
  • Grandpas: You were the one who taught him how to swing his first club. Now you can help him fix his slice with Golf Product XX {INSERT YOUR PRODUCT HERE!}.
  • Mothers: Let your son know how proud you are of him this Father’s Day. No silly button or bumper sticker required, only Golf Product XX {INSERT YOUR PRODUCT HERE!}.
  • Wives: Show your husband how much you appreciate him this Father’s Day. We’re not talking lingerie; we’re talking Golf Product XX {INSERT YOUR PRODUCT HERE!}.

As with each identified audience here, visuals should match accordingly. Think beyond the typical (and boring!) Father’s Day images of ties and tools. Get creative with your images!

{Check Out More Design Examples}

FathersDayExample

 

 

 

 

 

 

 

 

 

 

 

Create a strong and compelling offer. Father’s Day is a great time to offer a special discount or promotion on your golf product or service in the weeks leading up to the holiday. Utilize email, newsletters, social media, your website and any other form of communication to communicate your Father’s Day sale to your prospective audiences.

REACH MORE DADS WITH OUR TARGETED EMAIL MARKETING CAMPAIGNS – CAMPAIGN SLOTS LIMITED – BOOK NOW!

Building a Successful Father’s Day Campaign Father’s Day is coming up (June 21, 2015), and it’s the perfect time to put...

Read More »

Social and Email—an unbeatable twosome.

Social+Email

A number of our golf business clients struggle with leveraging both their email marketing and social media efforts for maximum return on investment. At Golf Pulp, our theory on the subject is simple: turn those single players into an unbeatable twosome in your golf marketing strategies.

Below, you can find some simple solutions to integrate social media into your email efforts (or email efforts into your social media), to help boost your customer/subscriber/follower base, raise awareness, increase sales, and drive traffic to your website.

1)      Add social to connect on email.  By simply adding social media icons and links to your specific social media pages within your golf email campaigns, the visibility alone can be cause for clicking and connecting.

2)      Add social to share content on email. Make it simple for your email subscribers to share your content with friends—add social “share” buttons to your golf email content so your friends can share it with their friends, and friends of their friends who might become your new friends. You get the picture.

3)      Add email opt-in on social. The average American spends about three hours DAILY on social media—and hopefully they’re engaged with your golf business channels during this time. Leverage your social presence to capture email opt-ins through enticing call-to-actions—drives to sign up for specific information via blogs, newsletters, upcoming events, new product information, contests, etc.

4)      Incentivize email and social. If your golf subscribers are going to “retweet”, or “like”, then tell all their friends or followers to do the same, make it worth their while with an incentive-based offer that actually benefits you—for example, set a goal of XXX followers on Twitter or XXX subscribers to your e-newsletter, and when that goal is hit, each person who has helped your golf company reach that goal, receives a discount off your product. Not only do your customers/prospective customers score, your golf company collects new names to add to your database.

5)      Socialize your email.  Take the effort to emphasize your social presence by developing an email campaign that focuses solely on your social channels. Give your subscribers a sneak peek at what kind of information they can expect to find on these channels—the types of content you post to Facebook, the videos you have uploaded on You Tube, daily deals on Twitter—and provide links to connect directly to your brand-specific pages.

Ready to implement these social strategies into your email tactics? Or email strategies into your social tactics? However you view it, we can help.

Call Us at 888.344.9915 or Learn More at www.golfinternetmarketing.com

A number of our golf business clients struggle with leveraging both their email marketing and social media efforts for m...

Read More »

‘Mobilegeddon’ could be Bad News for your Golf Website

Mobile Friendly Golf Website

DAH-DUH-DUMMMM! Run, hide! Take cover!

Today, April 21, is the beginning of “Mobile-geddon” the potential apocalyptic end for millions of websites throughout the world. Perhaps that’s a bit dramatic, your website is not going to shut down, but the changes Google will be rolling out today will have a significant impact nonetheless.

Back in February, the search engine giant announced that it would be making major updates to its mobile search algorithm that will change the order in which websites are ranked when users search for something from their mobile device. The algorithm will begin favoring mobile-friendly websites (those with larger text, clickable links, and built with responsive design) and rank them higher in search. Websites that aren’t mobile-friendly will get demoted in ranking. This will especially impact smaller golf businesses that rely on location-based search in their SEO efforts. While content and relevancy are still key; user experience will continue to become a bigger part of search efforts as well moving forward.

This change doesn’t come as a surprise considering more than half—up to 60 percent—of online visitors access the internet from a mobile device. Google’s goal is to provide mobile users with a positive online experience.

Is your golf website prepared for the end of the world? (Or at least a change in the Google algorithm?) We can help. Now. Here at Golf Pulp we work hard to ensure your site is up to date with all the latest changes and SEO best practices.  Contact Us to Make Sure Your Website Stays On Top of Search – 888.344.9915 or  Learn More About Golf Pulp Media.

DAH-DUH-DUMMMM! Run, hide! Take cover! Today, April 21, is the beginning of “Mobile-geddon” the potential apocalyptic en...

Read More »