5 Reasons Why Your Golf Customers are Abandoning Their Shopping Cart…and what you can do about it—NOW.

1) The price: Let’s start with the very basic. Are you even making it to the shopping cart? We know your product is of great value, but is it competit...

Read More »

How a “Selfie” Can Boost Your Brand Image

Here’s a marketing (and psychological) concept for you—people like to look at people. Those “selfies” (close up face shots most often taken of oneself...

Read More »

Get ready to pay to play

Are the crickets chirping when you post on your golf business’ Facebook page lately? You’re not alone. Steadily, Facebook has been altering the algori...

Read More »

12 Tips to Improve Your Email Open Rate

As the clutter in your customers’ in-box continues to grow (after all, over 295 billion emails are sent each day), how do you make sure yours stands o...

Read More »

Your golf product sucks!

Think about the last (major) purchase you made, and the process that went into it. You probably checked out various makes and models in the store, or...

Read More »

How to Maximize Your Facebook Ad Spend

Facebook Power Editor Chances are, if you’re currently using Facebook’s self-serve ads manager to control your campaigns in Facebook, you’re not getti...

Read More »

What You Need To Know About The New Twitter Layout

Twitter just rolled out a new design layout to all of its users! The change isn’t automatic; you’ll be prompted to update your profile the next time y...

Read More »

7 Steps to Developing an Online Marketing Plan

Before you set up your golf business on Twitter or roll out a new website, take some time to outline and develop a marketing plan. If you’re already r...

Read More »

5 Reasons Why Your Golf Customers are Abandoning Their Shopping Cart…and what you can do about it—NOW.

golf e-commerce

1) The price: Let’s start with the very basic. Are you even making it to the shopping cart? We know your product is of great value, but is it competitively priced within your marketplace? Take a moment to review what your competitors are charging. Are you falling even close to what a customer might expect to pay for a product similar to yours? You have a profit margin to maintain—yes. But don’t have it be at the cost of potential customers.

2) Too many pages: Think about your golf businesses online checkout process as if it were an actual checkout lane. Your customers want to be in the “10 items or less” lane, and they expect it to run quick and orderly. Simplify the process on your site by eliminating unnecessary steps, combining relevant content on pages, and providing a status bar along the way so your customer knows what to expect up front or how much longer they have to go.

3) Requiring registration-upfront: Of course this benefits you as a business—you collect emails, pertinent visitor information—but at the cost of countless other site visitors who just want to take a look at what you’ve got to offer. At the very least, provide visitors with a “Guest” option so they can shop around your site and THEN make a purchase—and provide their information.

4) The experience: Does the experience your customers have on your website transfer over to your checkout process? Many times you’ll find great looking, well-functioning websites, but as soon as you get to their checkout, it gets clunky, there’s no branding, the tone doesn’t match up. Don’t let this be your golf customers’ final takeaway. Maintain your brand’s look and feel through these critical steps, provide information up front (shipping fees, taxes, etc.) so your customer is confident in making their purchase, and provide a confirmation page or follow up email to ensure that your golf product is on its way.

5) Technical issues: Your customer is one click away from having your life-changing golf product shipped to their door when…”sorry, page failed to load” or some other error message that makes them bang the keyboard and silently curse you. Be sure to test every element of your shopping cart before you launch, go through every page and product, and provide an easy to access forum so your customers can provide with feedback directly.

Need help optimizing your shopping cart so you can provide YOUR customers with the best experience? We can help. See how we create golf websites that focus on online conversion.

1) The price: Let’s start with the very basic. Are you even making it to the shopping cart? We know your product is of g...

Read More »

How a “Selfie” Can Boost Your Brand Image

fbc8f0d60402a3859fc0723ba1fba00e

Here’s a marketing (and psychological) concept for you—people like to look at people. Those “selfies” (close up face shots most often taken of oneself), are popular, and for good reason—we’re social animals. It gives us feelings of comfort and safety. In fact, there’s a whole part of your brain dedicated to processing faces (conveniently located right next to the area that processes emotions). We’ll get to how they work together.

So, how does all this translate into your golf businesses online strategies?

  • If you’re Instagramming for your golf business, show the people, not the product. Include photos of your customers actually using your golf product (and looking happy while doing it). The results? Photos on Instagram with faces are 38 percent more likely to get “liked” and 32 percent more likely to get comments. Interesting fact—age, gender, race, etc., doesn’t seem to impact this number. People just really like to see faces! But, there’s a limit—control your self(ies)!
  • The concept holds true for your other social media channels as well (just don’t do it as frequently). Facebook has a built-in facial recognition feature, which makes tagging photos so much easier. Make it simple for your customers/prospective customers! Provide a designated (and marketed) spot at your golf business location, and encourage photos and postings. It doesn’t even have to be anything fancy—maybe a #7 hole photo opp, or a shot in your business by your logo or distinguishable marker.
  • We can’t stress enough the power of testimonials AND real faces of actual customers. It makes you relatable, and once again, provides comfort to prospects who might be considering your golf product. Encourage testimonials throughout your marketing efforts, and don’t forget to ask for their photo, as well.
  • In your email marketing, consider using an image of a person that fits into the target audience you’re marketing to. Emails featuring people, not products, get far more click  throughs. Get the most out of your face-focused visuals:
  • Before you post anything, you need to thoroughly understand your target audiences so you can include the most appropriate, and effective, image. “Golfers” is not your audience. Drive deeper to understand your ideal target—men, aged 34-62, with an average household income of XX, who enjoy golfing, and live in the Southern region. Women, aged 35-65, with an average household income of XX, who enjoy golfing, and live in the Midwest. You wouldn’t use the same image for both of those audiences now, would you?
  • The most powerful marketing includes images of faces—that make eye contact. No matter how many people you have in your visual, make sure the main person who is in focus is locking eyes with your customers. Oh, and also—make sure it’s not you. We know you’re wonderful and you’re proud of your business, but your customers want to see the faces of people (like them!) USING your product.
  • We never say never and sometimes it’s okay to use images of people who aren’t looking at you, as long as their eyes are looking at important messaging you want to convey. Where are their eyes pointing? Down onto content, looking from the left, onto the page? Consider where/what your visuals are pointing at.
  • What is the emotion on the faces of the visuals you use? Contemplative? Ecstatic? Like the person is about to poop? Make sure the emotions of the faces in your marketing matches the image you’re trying to convey.
  • You’re probably wondering, this is fine and good, but hey, we don’t have photos! We understand. While a photo shoot isn’t an option for everyone, rest assured we can find stock photography that perfectly fits your ideal audience.

Learn more about what we do at  www.golfpulpmedia.com 

Here’s a marketing (and psychological) concept for you—people like to look at people. Those “selfies” (close up face sho...

Read More »

Get ready to pay to play

facebook-paytoplay2

Are the crickets chirping when you post on your golf business’ Facebook page
lately? You’re not alone. Steadily, Facebook has been altering the algorithm for
how organic reach (how much of your page content is visible on your fans’
timelines without having to pay) is determined,—and it’s not in your favor.

Right now, businesses are seeing only 1 to 2 percent reach from posts. That’s right,
we said ONE to TWO PERCENT! Facebook cites a “lack of space in the newsfeed”
and the desire to “provide a better user experience” for this decline and suggests
any organic reach will fade away. When it comes to Facebook mobile, the situation
is even bleaker as everyone competes for space.

Wait—don’t stop Facebooking as a marketing strategy for your golf business just
yet. There are options (maybe you’re already doing it—good for you!)

Prepare to pay—to play. With Facebook’s new “model”, golf businesses will have to
invest in Facebook ads to get their presence in front of target audiences and
maximize content. From promoting your page to boosting a post, to targeted ads,
you have a number of options to drive traffic to your website, your Facebook page,
your online store, or any other call to action (there are many to choose from!)

Facebook ads won’t break the bank, either. The cost of your ads on Facebook is
up to you. You can choose between a daily or a lifetime budget, as well as a cost
per thousand impressions bid (CPM), which means the number of times your ad
shows up in front of your audience, or cost per click bid (CPC), meaning you pay
for those who click on your ad. You’ll only pay for the clicks or impressions you
receive, up to the amount you set for your budget.

Make sure you’re getting the most out of your ads by taking advantage of
Facebook’s Ad Manager or Power Editor, where you can set up targeted campaigns
with specific audience criteria, such as demographics, likes, groups, etc. Your ads
should have a clear call to action, and a relevant image—people want to know what
they’re clicking on. Try testing multiple campaigns with different messages to see
which garners the greatest response, and drive them to a trackable landing page,
as well. You’ll be able to see reports of how well your campaigns are doing in real
time through Ads Manager/Power Editor.

But…don’t stop posting on your pages! Content on your Facebook posts is all
about context.

Here are a few suggestions for getting the most engagement and organic reach for your posts:

  • Posting unique content, such as blogs, reviews, how to’s.
  • Sharing relevant news links.
  • Including images with your posts.
  • Posting videos on your page.
  • Posts with longer content.
  • Posts that promote interaction.

There is a definite science to social media, and as it evolves, so will we—and
provide everything you need to know along the way. Ready to start your next
Facebook ad campaign? We can help.

Are the crickets chirping when you post on your golf business’ Facebook page lately? You’re not alone. Steadily, Faceboo...

Read More »