Yelp! Your reviews are about to get more interactive

This week, Yelp will be rolling out the option for users to add video to your golf business reviews. Currently, customers can add a written review, ra...

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5 Reasons Why Your Golf Customers are Abandoning Their Shopping Cart…and what you can do about it—NOW.

1) The price: Let’s start with the very basic. Are you even making it to the shopping cart? We know your product is of great value, but is it competit...

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How a “Selfie” Can Boost Your Brand Image

Here’s a marketing (and psychological) concept for you—people like to look at people. Those “selfies” (close up face shots most often taken of oneself...

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Get ready to pay to play

Are the crickets chirping when you post on your golf business’ Facebook page lately? You’re not alone. Steadily, Facebook has been altering the algori...

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Twitter just rolled out a new design layout to all of its users! The change isn’t automatic; you’ll be prompted to update your profile the next time y...

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Yelp! Your reviews are about to get more interactive

Yelp Golf Courses

This week, Yelp will be rolling out the option for users to add video to your golf business reviews. Currently, customers can add a written review, rank with stars, or submit photos of their experience with your business. Now, they can add video up to 12 seconds in length of the good, the bad, and the ugly. (We’re hoping it’s mostly good).

Potential videos can range from interactions with your staff, service, scenery, products, or customers interacting with your golf product or service to who knows what. (People are pretty creative these days…) It will provide current and prospective customers with a unique and engaging way to learn more about your golf business.

While you won’t be able to remove video from your page (just like bad reviews) you can help shape that experience by taking ownership of your listing on Yelp. Maintain current information—update contact info, add photos or upload your own videos. Also, as a page “owner”, you will have access to data on your page, including users, actions, and clicks. We will stress again—do not create your own “reviews.” Your customers want authentic reviews from real users—and they can tell the difference. Leverage the positive reviews you receive on Yelp OUTSIDE of the review site as well. Post these on your website, use them in marketing, show the real voices of those who are your real customers. Respond to reviews—both good and bad. Thank your customers for their positive feedback, and provide an opportunity to rectify the negative experiences.

Your presence on channels like Yelp matters. According to data from Nielsen, 44% of Yelp users visit a local business after viewing their Yelp page, and 41% make a purchase. Golf courses, in particular, can benefit from local reviews. Since the review site is based on geographical search, potential customers in your specific area will find your golf course first (or at least in the top 5). Yelp also ties into search engine results (like Google, Yahoo, Maps, etc.), boosting your organic ranking significantly.

Provide your golf customers with the best possible experience with clear information, great customer service, and a killer product.  It’s the perfect formula for repeat customers. And the makings of a really great customer video.

This week, Yelp will be rolling out the option for users to add video to your golf business reviews. Currently, customer...

Read More »

5 Reasons Why Your Golf Customers are Abandoning Their Shopping Cart…and what you can do about it—NOW.

golf e-commerce

1) The price: Let’s start with the very basic. Are you even making it to the shopping cart? We know your product is of great value, but is it competitively priced within your marketplace? Take a moment to review what your competitors are charging. Are you falling even close to what a customer might expect to pay for a product similar to yours? You have a profit margin to maintain—yes. But don’t have it be at the cost of potential customers.

2) Too many pages: Think about your golf businesses online checkout process as if it were an actual checkout lane. Your customers want to be in the “10 items or less” lane, and they expect it to run quick and orderly. Simplify the process on your site by eliminating unnecessary steps, combining relevant content on pages, and providing a status bar along the way so your customer knows what to expect up front or how much longer they have to go.

3) Requiring registration-upfront: Of course this benefits you as a business—you collect emails, pertinent visitor information—but at the cost of countless other site visitors who just want to take a look at what you’ve got to offer. At the very least, provide visitors with a “Guest” option so they can shop around your site and THEN make a purchase—and provide their information.

4) The experience: Does the experience your customers have on your website transfer over to your checkout process? Many times you’ll find great looking, well-functioning websites, but as soon as you get to their checkout, it gets clunky, there’s no branding, the tone doesn’t match up. Don’t let this be your golf customers’ final takeaway. Maintain your brand’s look and feel through these critical steps, provide information up front (shipping fees, taxes, etc.) so your customer is confident in making their purchase, and provide a confirmation page or follow up email to ensure that your golf product is on its way.

5) Technical issues: Your customer is one click away from having your life-changing golf product shipped to their door when…”sorry, page failed to load” or some other error message that makes them bang the keyboard and silently curse you. Be sure to test every element of your shopping cart before you launch, go through every page and product, and provide an easy to access forum so your customers can provide with feedback directly.

Need help optimizing your shopping cart so you can provide YOUR customers with the best experience? We can help. See how we create golf websites that focus on online conversion.

1) The price: Let’s start with the very basic. Are you even making it to the shopping cart? We know your product is of g...

Read More »

How a “Selfie” Can Boost Your Brand Image

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Here’s a marketing (and psychological) concept for you—people like to look at people. Those “selfies” (close up face shots most often taken of oneself), are popular, and for good reason—we’re social animals. It gives us feelings of comfort and safety. In fact, there’s a whole part of your brain dedicated to processing faces (conveniently located right next to the area that processes emotions). We’ll get to how they work together.

So, how does all this translate into your golf businesses online strategies?

  • If you’re Instagramming for your golf business, show the people, not the product. Include photos of your customers actually using your golf product (and looking happy while doing it). The results? Photos on Instagram with faces are 38 percent more likely to get “liked” and 32 percent more likely to get comments. Interesting fact—age, gender, race, etc., doesn’t seem to impact this number. People just really like to see faces! But, there’s a limit—control your self(ies)!
  • The concept holds true for your other social media channels as well (just don’t do it as frequently). Facebook has a built-in facial recognition feature, which makes tagging photos so much easier. Make it simple for your customers/prospective customers! Provide a designated (and marketed) spot at your golf business location, and encourage photos and postings. It doesn’t even have to be anything fancy—maybe a #7 hole photo opp, or a shot in your business by your logo or distinguishable marker.
  • We can’t stress enough the power of testimonials AND real faces of actual customers. It makes you relatable, and once again, provides comfort to prospects who might be considering your golf product. Encourage testimonials throughout your marketing efforts, and don’t forget to ask for their photo, as well.
  • In your email marketing, consider using an image of a person that fits into the target audience you’re marketing to. Emails featuring people, not products, get far more click  throughs. Get the most out of your face-focused visuals:
  • Before you post anything, you need to thoroughly understand your target audiences so you can include the most appropriate, and effective, image. “Golfers” is not your audience. Drive deeper to understand your ideal target—men, aged 34-62, with an average household income of XX, who enjoy golfing, and live in the Southern region. Women, aged 35-65, with an average household income of XX, who enjoy golfing, and live in the Midwest. You wouldn’t use the same image for both of those audiences now, would you?
  • The most powerful marketing includes images of faces—that make eye contact. No matter how many people you have in your visual, make sure the main person who is in focus is locking eyes with your customers. Oh, and also—make sure it’s not you. We know you’re wonderful and you’re proud of your business, but your customers want to see the faces of people (like them!) USING your product.
  • We never say never and sometimes it’s okay to use images of people who aren’t looking at you, as long as their eyes are looking at important messaging you want to convey. Where are their eyes pointing? Down onto content, looking from the left, onto the page? Consider where/what your visuals are pointing at.
  • What is the emotion on the faces of the visuals you use? Contemplative? Ecstatic? Like the person is about to poop? Make sure the emotions of the faces in your marketing matches the image you’re trying to convey.
  • You’re probably wondering, this is fine and good, but hey, we don’t have photos! We understand. While a photo shoot isn’t an option for everyone, rest assured we can find stock photography that perfectly fits your ideal audience.

Learn more about what we do at  www.golfpulpmedia.com 

Here’s a marketing (and psychological) concept for you—people like to look at people. Those “selfies” (close up face sho...

Read More »