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Social and Email—an unbeatable twosome.

A number of our golf business clients struggle with leveraging both their email marketing and social media efforts for maximum return on investment. A...

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‘Mobilegeddon’ could be Bad News for your Golf Website

DAH-DUH-DUMMMM! Run, hide! Take cover! Today, April 21, is the beginning of “Mobile-geddon” the potential apocalyptic end for millions of websites thr...

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Top 7 Website Design Trends of 2015

As we move through 2015, it’s clear that the trend in web design is moving towards “bigger is better.” Bigger images, bigger fonts, headlines, videos,...

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Product Reviews: Why You Need’em & How to Get’em

We can help you craft some of the best golf marketing messages and provide proven methods to deliver them, but if your product and brand doesn’t live...

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In 2015, Technology Gets a Life! (Or at least a personality)

We are golf balls deep into 2015, but let’s stop for a minute and take a look at some of the trends in online golf marketing that will be dominating t...

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Marketing Ideas for MASTERS Week

Things are starting to look greener… That can only mean one thing—it’s time for the Masters Tournament. See how you can leverage its 80 year-old tradi...

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Image Is Everything

So, you’ve got this really great product that will revolutionize the golf industry. Or, perhaps you’re home to an amazing golf course with a killer ba...

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Top 3 Ways to DRIVE Online Traffic & Sales for Your Golf Product

Once you have identified your target audience and have created a compelling story to sell them on your concept, you need to drive your audience to you...

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Social and Email—an unbeatable twosome.

Social+Email

A number of our golf business clients struggle with leveraging both their email marketing and social media efforts for maximum return on investment. At Golf Pulp, our theory on the subject is simple: turn those single players into an unbeatable twosome in your golf marketing strategies.

Below, you can find some simple solutions to integrate social media into your email efforts (or email efforts into your social media), to help boost your customer/subscriber/follower base, raise awareness, increase sales, and drive traffic to your website.

1)      Add social to connect on email.  By simply adding social media icons and links to your specific social media pages within your golf email campaigns, the visibility alone can be cause for clicking and connecting.

2)      Add social to share content on email. Make it simple for your email subscribers to share your content with friends—add social “share” buttons to your golf email content so your friends can share it with their friends, and friends of their friends who might become your new friends. You get the picture.

3)      Add email opt-in on social. The average American spends about three hours DAILY on social media—and hopefully they’re engaged with your golf business channels during this time. Leverage your social presence to capture email opt-ins through enticing call-to-actions—drives to sign up for specific information via blogs, newsletters, upcoming events, new product information, contests, etc.

4)      Incentivize email and social. If your golf subscribers are going to “retweet”, or “like”, then tell all their friends or followers to do the same, make it worth their while with an incentive-based offer that actually benefits you—for example, set a goal of XXX followers on Twitter or XXX subscribers to your e-newsletter, and when that goal is hit, each person who has helped your golf company reach that goal, receives a discount off your product. Not only do your customers/prospective customers score, your golf company collects new names to add to your database.

5)      Socialize your email.  Take the effort to emphasize your social presence by developing an email campaign that focuses solely on your social channels. Give your subscribers a sneak peek at what kind of information they can expect to find on these channels—the types of content you post to Facebook, the videos you have uploaded on You Tube, daily deals on Twitter—and provide links to connect directly to your brand-specific pages.

Ready to implement these social strategies into your email tactics? Or email strategies into your social tactics? However you view it, we can help.

Call Us at 888.344.9915 or Learn More at www.golfinternetmarketing.com

A number of our golf business clients struggle with leveraging both their email marketing and social media efforts for m...

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‘Mobilegeddon’ could be Bad News for your Golf Website

Mobile Friendly Golf Website

DAH-DUH-DUMMMM! Run, hide! Take cover!

Today, April 21, is the beginning of “Mobile-geddon” the potential apocalyptic end for millions of websites throughout the world. Perhaps that’s a bit dramatic, your website is not going to shut down, but the changes Google will be rolling out today will have a significant impact nonetheless.

Back in February, the search engine giant announced that it would be making major updates to its mobile search algorithm that will change the order in which websites are ranked when users search for something from their mobile device. The algorithm will begin favoring mobile-friendly websites (those with larger text, clickable links, and built with responsive design) and rank them higher in search. Websites that aren’t mobile-friendly will get demoted in ranking. This will especially impact smaller golf businesses that rely on location-based search in their SEO efforts. While content and relevancy are still key; user experience will continue to become a bigger part of search efforts as well moving forward.

This change doesn’t come as a surprise considering more than half—up to 60 percent—of online visitors access the internet from a mobile device. Google’s goal is to provide mobile users with a positive online experience.

Is your golf website prepared for the end of the world? (Or at least a change in the Google algorithm?) We can help. Now. Here at Golf Pulp we work hard to ensure your site is up to date with all the latest changes and SEO best practices.  Contact Us to Make Sure Your Website Stays On Top of Search – 888.344.9915 or  Learn More About Golf Pulp Media.

DAH-DUH-DUMMMM! Run, hide! Take cover! Today, April 21, is the beginning of “Mobile-geddon” the potential apocalyptic en...

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Top 7 Website Design Trends of 2015

Web Design Trends

As we move through 2015, it’s clear that the trend in web design is moving towards “bigger is better.” Bigger images, bigger fonts, headlines, videos, you name it (Except logos. We’re not making those bigger). Here, we give you a rundown of seven of the top web design trends you can be on the lookout for this year. You can’t miss them…

1)      Dominating Background Image. Pull your visitors in immediately with a single striking visual background image that captures the essence of your golf brand.

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2)      Custom Photography. Gone are the generic stock background/website images of golf balls or clubs, or that beautiful 7th hole from club anywhere. Today’s golf websites use product-specific images throughout for an authentic online experience.

3)      Video backgrounds/full screen videos. Bring your golf website to life with an interactive video background. This is an opportunity to share your information in an engaging way.

4)      Typography. There used to be a handful of fonts you could choose from that were optimized for the web. Not anymore. Now, you can get as creative with the look and feel of your headlines as the actual headline itself.

5)      Big Headlines. Speaking of headlines…make a statement with a bigger and bolder headline. A stylistic font with a short and to the point headline will stand out on your site.

6)      More scrolling, less clicking. You may have noticed that some of the sites you’ve visited lately are getting longer thanks to responsive design, which optimizes sites for multi-device experiences. You’ll continue to see websites grow longer with the majority of content available on the home page, flyouts for menus, and less clicking to subsequent pages.

Golf Website Design

 

 

 

 

 

 

7)      Shareable Content. Cut and paste? No thanks—ain’t nobody got time for that. Make your content shareable via social media channels or email with the click of a button by adding “share” buttons to each of your pages/content.

Looking to incorporate some of these ideas into your golf website? Golf Pulp can help you get bigger. And better.  Call Us at 888.344.9915  or email us: info@golfpulpmedia.com

 

As we move through 2015, it’s clear that the trend in web design is moving towards “bigger is better.” Bigger images, bi...

Read More »