...a "grow the game" rant



Mr. Golf Business Executive,

You are failing us and in your demise you are leaving no legacy. I recognize the frantic activity as you prepare to pull the cord on an amazing golden parachute. Retiring with tradition not distinction, you've left a fragmented market where the rest are left to fend for themselves. We are ousted from the ranks of the good ol' boys club, the "most influential", the associations, the mega manufacturers that plot industry fate behind closed doors.

Your alliances are in search of initiatives. With growth as your battle cry, you mistake products for solutions.

Short sited in your pursuit to fathom the consumer intellect of generations out of your reach.

The problem is not the lack of participation by generations - it is the lack of YOUR participation with those generations...

#golfbusiness #golfcoursemarketing

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