Email is, without a doubt, one of the most powerful channels in your marketing mix.
These four types of email marketing impact your golf customers throughout the consumer purchase journey, leading to better relationships, greater customer loyalty, and improved sales.
1. Emails that inform, educate, and improve
Purpose: Identify your customers’ problem, educate on who you are, and clarify how can you provide a solution to their problem.
Goal: Increase awareness, speak to your customers’ personal goals, position your golf business as the expert.
2. Emails that make a connection
Purpose: These emails are meant to maintain and build a relationship over time.
Product advice emails
Checking in emails
Goal: Generate more qualified leads, establish credibility
3. Emails that Provide an Offer
Purpose: To promote your golf product or service and entice your golf customers to make a purchase.
Goal: Re-engage inactive leads and creates new sales situations, build loyalty
4. Emails that re-engage
Purpose: The relationship you have with your customers doesn’t end once the purchase is made. Keep the conversation going with relevant content as an incentive to interact with your brand again.
Goal: Earn repeat customers, keep customers engaged