We take a close look at email marketing versus display advertising to determine which is most effective for your marketing spend. First, let’s go over what each form of marketing is, exactly.
What is email marketing?
Email marketing is a form of direct marketing that uses email as a means of communicating messages to an audience. It can include text, audio, images, or video. The purpose of email marketing is to build or enhance a relationship between a golf business and its prospective and current customers.
What is display advertising?
Display advertising is paid advertising on websites, which takes the form of image, video, text, flash or audio, and delivers advertisements with brand messages to site visitors. Display ads vary in size, can be banner, sidebar or pop up full page.