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We’re breaking down the basics of a landing page, but first, before we even get into how it works or why you need one (or many), let’s talk about what it is and what it isn’t. A landing page is a singular web page separate from your website. The key word here is separate—it’s not your website. Here’s an overview of the differences between the two:

In general, there are two types of landing pages:

  • Click-through page—you’ve got them interested. This page provides enough information to lead to the conversion/purchase.

  • Lead generation page—the purpose of which is to capture information-names/email/etc. It isn’t a one-way street, in exchange for this information; prospective golf customers are offered something of value for their information that will continue the conversation.

So, why do you need a landing page?

  • It generates sales

  • Increases conversions (side fact—studies have shown that the more landing pages a company has, the higher their conversion rates are)

  • Allows you to collect prospective customer leads

  • Raises awareness

  • Increases inbound marketing efforts

  • Builds your email list

  • Tests traffic sources/offers

  • Optimizes your paid ad/social media campaigns

A successful landing page has…