What’s Next? The Value of a Strong Call to Action
Whether it’s making a purchase, or connecting with your social channels, drive your golf customers to take the next step by providing a clear and concise call-to-action.
What is a call to action?
A call to action (CTA) is a word or phrases such as “click here” or “buy now” that urge your current or prospective golf customers who view your marketing messages to take immediate action.
Why is it important?
Calls to action should be applied across all channels of marketing—whether it’s the push in an email, the buttons on your website, or an image posted to your social channels. Not only do they drive your customers to take action, they allow your golf business to set quantifiable goals—such as increasing sales, expanding market share, or improving retention—and measure the results.
Beyond “click here”:
Get conversations going, drive to make a purchase or take next step in funnel, whether its signing up for emails, blogs, or scheduling tee times. Don’t be afraid to get personal—In a test run by Unbounce, it was found that changing call to action copy from the second person (Get your free golf balls) to the first person (i.e. Get my free golf balls) resulted in a 90% lift in click-through rate. Not only is first person content more customer friendly, it engages your golf customers in the process.
CTAs should create a sense of urgency or scarcity with your golf product, (that whole FOMO -Fear of Missing Out) phenomenon. After all, you want your golf customers to take action NOW, not tomorrow. They can also serve as an opportunity to “test the waters” and gauge interest of a new product or service.
Call-to-action examples:
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Take a sneak peek at _________.
Improve your game now.
Learn how to__________.
What are your thoughts on _______?
Are you a fan of X, Y, or Z?
Make room for _____ in your golf bag.
Watch this and learn how to ________.
Get your _______ now.
Show me how to improve my game.
I want to make a purchase.
I want a sneak peek at _______.
I want exclusive access!
Start my trial today!
Add ________ to my golf bag.
Measure
Discover what works. By evaluating which CTA messages are working (or not) in real-time, your golf business can tweak accordingly to deliver the most optimal ROI.
