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How to Boost Online Sales with a TV and Digital Marketing Mix

If your golf business is thinking about adding television advertising to your marketing mix, consider this—Americans spend more time in front of the television than any other media platform combined.

We know what you might be thinking—television? It seems like everyone is online these days! In reality, adults (18+) spend nearly five hours a day with tradition television, or 16% more time than all other ad-supported media COMBINED.

Here’s a look at time spent daily per medium (source):

  • Television: 4 hours, 54 minutes

  • Radio: 62 minutes

  • Email: 56 minutes

  • Social Media: 50 minutes

When you break this down by gender, those 50+ are watching the most television, while those 25 and younger utilize a cross-platform mix. When it comes to viewing sports (like golf), television is the preferred medium over a live feed. “More than three-quarters of sports fans (77%) stated that they often (“often” or “every chance I get”) watch sports on television versus 37% of sports fans that stated they often watch sports streamed online.” (source)

While television accounts for the majority of time spent viewing, a balanced combination of television and digital strategies are most optimal to reach consumers throughout the day.

Let’s break each of them down. Television and digital serve two distinct marketing purposes:

  • Television serves as a medium to drive awareness. Whether you’re a new golf company, or an existing brand with an established customer base, the frequent exposure that T.V. provides gets your product in front of consumers.

  • Digital strategies provide your golf business with opportunities to engage and personalize the experience, and take the relationship one step further.

Don’t forget to provide a clear call-to-action in your television ads—whether it’s your website, a specific campaign that’s running (#golfcampaign), or your social channels. In fact, “50% of adults say a television ad prompted them to go online to find out more.” Make it easy for your customers to find you.

Perhaps you think television advertising is too expensive. It doesn’t have to be! Golf Pulp has teamed up with the producers at Golf Life Media to bring golf businesses a cost-effective solution to reaching golfers through integrated television and digital communications. Learn more here:

Golf Pulp clients have seen great success through the partnership, utilizing both traditional and non-traditional mediums. A recent case study from the company demonstrated the effectiveness of an integrated campaign, including television and digital media, that resulted in nearly 800 golf training aids sold in the first 30 days.


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