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Avoid These Marketing Fails...



We’ve put together a list of the most common marketing investment fails your golf business could make - to save you both money and time.


Generic email lists.

More is better, right? Not when it comes to your email list. Targeted is better! Avoid purchasing blanket email lists that tout qualified or guaranteed leads—using these lists will automatically brand you a spammer. Instead, work on building a solid list for your golf business. Provide opt-in options throughout your website and social media channels. Give your prospective and current customers a reason to share their email information, whether it’s special coupons, newsletter content, or a prize drawing.

Or, let us help! Golf Pulp has cultivated a list of dedicated golfers, expanding over 1 million subscribers in the US and another 250K globally with a bulk of those contacts in South Africa and UK. A partnership with Golf Pulp will directly connect you to these sources; powered by a network of Golf Pulp owned golf media sites that range from golf product reviews to video training websites.

Overall: Save your money. Understand the audience your golf business wants to target for optimal results. Provide opt-in options to build your specific list. Maximize email marketing results by promoting to trusted, golf-specific email lists.


Doing every social media channel.

While social media like Facebook, Snapchat, or Twitter are free, maintaining these channels (appropriately, with multiple daily posts) can cost a lot of time and dedicated resources. We’re not saying your golf business should avoid social media altogether, rather, evaluate each network. Understand who is using each channel (ex. The largest population on Facebook are those 18-29) and how they’re using it (ex. connect with friends and as a news source) to determine which channel is right for your golf business.

Here’s a good resource to help you get a better picture: http://www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users/.

Overall: Save your sanity. Choose one or two social media channels, and do them really well. This will require testing and research to find where your specific demographic is spending their time - get a free analysis here.