6 Great Tools to Market Your Product on Amazon
Get your golf brand discovered and improve clicks with these 6 great marketing tools from Amazon Marketing Services*.
Amazon Pages Amazon Pages is a free service that allows you to create customized landing pages. This not only increases exposure of your golf product; it allows your golf business to extend its reach to Amazon.com customers and encourage immediate sales through a familiar and trusted purchasing environment. Customers can register one Amazon page per brand, and link to content on Amazon.com, feature products, and imagery about your product. Landing pages can be created outside of Amazon as well, allowing for more customized branding.
Amazon Posts Amazon Posts integrates social media into your Amazon marketing by allowing your golf business to post social content to your Amazon Page and Facebook. Those who use Amazon Posts and Amazon Pages receive detailed metrics through Amazon Analytics, insights that can help transform your content to improve sales and your brand presence.
Amazon Product Display Ads Product Display Ads are cost-per-click product or interest-targeted display ads that drive traffic to your golf product’s Page. Product Display ads use cues like search keywords, related products, and shopper interests and intents to help brands drive demand for products. To use Product Display Ads, you don’t need a product on Amazon, as you can link to external websites. This allows retailers to collect consumer information (through checkout), which opens the door to retargeting, email marketing, and long-term customer value. How your product is seen: They appear on the side or bottom of search results pages, as well as on related product pages.
Amazon Headline Search Ads Headline Search Ads are keyword targeted cost-per-click ads that allow brands to promote three or more products and drive traffic to your Amazon landing Page. A Headline Search Ad can also link to an internal or external landing page you create featuring pictures, links, suggested items, and product information. How your product is seen: These ads appear at the top of the search results page, and can include custom ad copy.
Sponsored Products Ads Sponsored Products are keyword-targeted ads that allow you to advertise the golf product you are selling at Amazon.com, opening the door for greater targeting and visibility. Consider using Sponsored Products to increase product visibility, for new offers, unique selections, offers with low glance views, clearance items, and seasonal promotions. To note: there are specific eligibility requirements to promote Sponsored Products. How your product is seen: Your ad can appear within search results either at the top of the page, along the right side of the page, or at the bottom of the page. How much do ads cost? Amazon ads are pay-per-click (PPC) which means you only pay when someone clicks on your ad, and Amazon is only rewarded for effective advertising. This gives your golf business greater control over your marketing spend.
Amazon SES Email Platform Amazon offers a cost-effective email service built on the reliable and scalable infrastructure that Amazon.com developed to serve its own customer base. With Amazon SES, you can send and receive customer emails. This works perfectly for new product promotional emails or specials, and automated transactional emails like order confirmations, shipping notifications, etc. during the customer purchase process. Using the Amazon email system is cost-effective, there is no cost for setting up an email program, however there are charges based on the amount of emails sent.
Ready to get discovered with these Amazon marketing tactics? We can help!