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6 Analytics Metrics Every Website Manager Should Be Watching

If you have Google analytics or some other web measurement tool, it can be difficult to understand what matters when it comes to evaluating your data. These six meaningful engagement metrics help you understand whether:

  • The content you’re providing is valuable.

  • Your content helps drive customers to other content on your site.

  • Your content helps drive more visibility for your golf brand.

Your content drive more new and repeat purchases for your golf business. [1] Time to Display

Time to display indicates that time until your golf customer can engage with a page (even if all page elements have not been processed). They’re waiting for graphics or interactive elements like videos to load—and this is exactly what you don’t want—just one additional second in Time to Display increases the likelihood of abandonment by 7%.

Track this metric—to ensure your pages are loading at an optimum speed.

[2] Bounce Rate

The bounce rate is the percentage of users that visit only one page before exiting your site or initiated some conversion activity on your site but did not finish that activity. This metric indicates the perceived difficulty of a task and the amount of effort your customers assume will be required to complete that task. High bounce/abandonment rates are often attributed to user experience and design features, performance problems, and unclear messaging (especially in product or check out pages).

Track this metric—to get an idea of where and why your customers are leaving your site.

[3] Average Session Duration

Alongside bounce rate, average session duration illustrates how long users stay on your site. It’s a helpful metric for indicating the true value of user engagement with your site content. The industry standard is 2-3 minutes.

Track this metric—to understand how engaging your content is to customers.

[4] Exit Rate

Exit rate is the bounce rate for someone’s total session on your site. This metric can give you a sense of whether your content is successfully driving readers into other pages on your site.

Track this metric—to ensure your call to actions throughout the site are effective.

[5] Clickthrough Rate (CTR)

Clickthrough rate is an important metric to measure with exit rate. It’s an interesting metric to track in terms of clicks from your content into a product page, but also in terms of how many of those people who clicked through from your content converted. It helps us understand how well your site is performing from search engine results pages as it measures both paid and organic alike. The industry average CTR is 2%.

Track this metric—to understand and measure performance from search.

[6] Conversions

Conversions are the ultimate measure of engagement. A Conversion Rate is generally defined as the percentage of visitors to a website that “converted” by a desired activity such as making a purchase or filling out a form. The industry standard is 2%.

Track this metric—to understand the effectiveness of your site and other marketing efforts.

Need help tracking or understanding your analytics? We can help! visit


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