Will Your Golf Product Sell? How To Evaluate Golf Product Viability
How would you answer this question?
“If you and I both owned a hamburger stand and we were in a contest to see who could sell the most hamburgers, what advantages would you most like to have on your side to help you win?”
Gary Halbert, world famous copywriter asked a class full of students this same question in one of his advertising classes. Many of the students had answers like:
“I want to have the best meats and condiments!”
“I’ll take the best location!”
“I’ll give my customers the lowest price…”
These seem like reasonable answers right?
Wrong! Halbert cooly explained that he had one advantage that would “whip them all.” That advantage?
A starving crowd…
The fatal mistake many golf startups make is failing to identify whether or not there’s a starving crowd for their new product. An idea pops into the head of an aspiring golf nut that he knows without a shadow of a doubt will be a massive success.
He’s even setting the date for an IPO and whether the new doo-hickey should be white or blue. But he’s never done his homework and determined if there truly was a market for what he’s selling.
If you’re considering selling a product by skipping the research process… you’ve just bought a one-way ticket to the vast graveyard of failed ideas and shattered dreams where “great” ideas are laid to rest.
But I suspect since you’re reading this… you’re a wee bit smarter than that… let’s get to work!
Detective Work 101
The advent of the internet has brought us access to literally billions if not trillions worth of data points. Literally a quick Google search and you can figure out if there’s a legit market for your product.
In order to help you conceptualize how insanely powerful a little bit of research can be let’s play out a scenario. Let’s say you want to create a shiny new app for the iPhone that gives golfers swing tips.
Great we can start the process of elimination with a Google search…
Here’s what comes up:
Whaddya know? Not only does it bring up a ton of “free” searches but there’s even competition selling their own apps.
Unlike what many would tell you… competition is a great thing! It tells you there’s a market out there for your stuff. Now mind you, some of these guys are putting out “free” apps but with a little digging you’ll find there’s actually quite a few selling paid apps.
Even better in some cases you may be able to see how many times an app has been sold which validates the idea even more.
Finding Out Their Little Hearts’ Desire…
Now we’ve dug around on Google and determined that, yes, people are looking for golf swing apps. Awesome right? Done deal let’s start putting up the Facebook fan page… right?