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Marketing Tip: The Impact of Free Shipping



Does FREE SHIPPING matter?

It shouldn't surprise you, the answer is YES! 9 out of 10 consumers say free shipping is the No. 1 incentive to shop online more.

While a vast majority [over 50%] are looking for same day shipping.

Free Shipping Strategies:

  • Consider bundling your shipping cost into your product pricing. Nearly 84% of consumers said they would pay more for a product if there was free shipping.

  • Implement Free Shipping with a simple coupon code to track the impact on sales conversion.

  • Be sure to restrict free shipping for international orders.

  • Offer Free Shipping to members or subscribers. This marketing strategy will allow you to grow your subscriber base while offering an incentive.

  • Set Free Shipping thresholds. Consider your average AOV [average Order Value] and set the bar a little higher with a free shipping incentive to help boost overall AOV.

Need help growing your online sales? Speak to a Golf Marketing Expert.

#golfecommerce #ecommerce #digitalsales

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