Marketing Tip: The Impact of Free Shipping

Does FREE SHIPPING matter?

It shouldn't surprise you, the answer is YES! 9 out of 10 consumers say free shipping is the No. 1 incentive to shop online more.

While a vast majority [over 50%] are looking for same day shipping.

Free Shipping Strategies:

Consider bundling your shipping cost into your product pricing. Nearly 84% of consumers said they would pay more for a product if there was free shipping.
Implement Free Shipping with a simple coupon code to track the impact on sales conversion.
Be sure to restrict free shipping for international orders.
Offer Free Shipping to members or subscribers. This marketing strategy will allow you to grow your subscriber base while offering an incentive.
Set Free Shipping thresholds. Consider your average AOV [average Order Value] and set the bar a little higher with a free shipping incentive to help boost overall AOV.